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Commissioned brand identity system for Athena Strategic Policy, a forward-thinking policy and strategy firm. The brand draws from classical symbolism without nostalgia, positioning history as a strategic tool. A flexible three-mark logo system, restrained color palette, and typographic hierarchy support institutional correspondence, editorial research, and digital communication.
Athena Strategic Policy
motion identity
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primary logo
wordmark
secondary logo
logo design
stationary

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digital

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